> They were a small player at the time in the phone market, so they couldn’t expect an iPhone-only solution to succeed, and writing an app wasn’t really a thing

> They were a small player at the time in the phone market, so they couldn’t expect an iPhone-only solution to succeed, and writing an app wasn’t really a thing yet, so they couldn’t have gone the route WhatsApp later took, so what could they have done instead? Mate, iMessage debuted in 2011 - 2 years after Whatsapp appeared on the platform.