Moreover, if you are a winemaker and you know you have a flavor bomb on your hands, why would you only charge $15 for it when you can charge $25? Wine is sold

Moreover, if you are a winemaker and you know you have a flavor bomb on your hands, why would you only charge $15 for it when you can charge $25? Wine is sold on so much more than just 'flavor'. 'Brand' identity is a huge part of pricing. A pinot noir from Burgundy will cost more than an equally good pinot noir from, for example, Austria, simply because "Burgundy" is a much stronger brand that you have to pay a premium for. An importer trying to introduce Slovenian wines into a new market will have to offer the wines at a discount as it where, because it's a new brand that people are sceptical about. Another factor is that there is no universal taste. A wine can be well made and taste really great to you, but have taste profile that is 'unpopular' in your market.