4 ms·
Can someone tldr on how the site makes money? I read the linked article quickly and still confused what the revenue model is. Thanks!
by princevegeta89 4y ago
Can someone tldr on how the site makes money? I read the linked article quickly and still confused what the revenue model is. Thanks!
- selcuka 4y agohttps://builtwith.com/plans https://builtwith.com/plans
- princevegeta89 4y agoRight. But how does the advertising part work and why is it so effective?
- dangrossman 4y agoThey don't sell advertising, they sell data. Primarily, leads for sales teams. If you want to start a new payment processing service, you subscribe to BuiltWith and they'll give you the contact info of the decision makers at the top 10,000 websites that use Stripe or whatever competitor you choose.
- princevegeta89 4y agoGot it, my follow-up question is, how is it acceptable for customers to have their data to be freely sold as "leads" to random 3rd party companies? Is it in the BuiltWith terms or something?
- dangrossman 4y agoThey're crawling and packaging already public information. If you don't want anyone to know you're the CEO of StartupCorp and your email is ceo@startupcorp.co, don't put that on your LinkedIn and the footer of your website. The business value is in the convenience of the packaging, not in revealing secrets or something.