Exactly. It's why people can't tell the difference between a expensive wines and cheap wines and it's price and expectations that drive their preference more th

Exactly. It's why people can't tell the difference between a expensive wines and cheap wines and it's price and expectations that drive their preference more than anything. It's so subjective that even expert tasters can't judge wines consistently. One analysis of wine competitions found that medals were basically distributed at random. I don't worry about expensive or fancy wines, I just try a bunch of everything and drink what tastes good to me. The less I can spend on something that tastes great and gets me pleasantly buzzed the better. Snobbery is a fools game.