I think it is not the beautifulness of the UI that could be distracting. Its the navigation and easily understandable UI. If the user has to click more than 3 c

I think it is not the beautifulness of the UI that could be distracting. Its the navigation and easily understandable UI. If the user has to click more than 3 clicks to do anything on any UI, user's not gonna stay longer. Example of Google was pretty good. Even now when Google has so many products like Books, Gmail. News etc, users don't get confused as to how to use anything new on Google and that's because of Google's attitude of lesser clicks I suppose. So some website with less clicks, great functionality and a beautiful UI is gonna sell like anything.....