Europe is a big place, but indeed I'd say in most of EU using SMS to communicate between people is a bit old school. I'd say most people have moved to WhatsApp

Europe is a big place, but indeed I'd say in most of EU using SMS to communicate between people is a bit old school. I'd say most people have moved to WhatsApp (or equivalent). SMS is typically used for notifications-style messaging (or spam), so the impact of this change is probably minimal for a lot of people there. Even chat-bot/support style messaging in the B2C space are moving to WhatsApp (or equivalent).