What's your evidence that Apple "won" because of computers bought by rich families in the 80s because last I knew after the mid 90s Apple got (checks notes) mas

What's your evidence that Apple "won" because of computers bought by rich families in the 80s because last I knew after the mid 90s Apple got (checks notes) massacred in the computing world by Microsoft and the rest and really only won in the mid 2000's via consumer electronics with the creation of new markets that they've largely dominated since.