It's about as anti-competitive as you can get. Even putting aside the shortcomings of SMS, simply putting bright white text on an acid green background is visua

It's about as anti-competitive as you can get. Even putting aside the shortcomings of SMS, simply putting bright white text on an acid green background is visually nauseating. Why would a company that cares so much about aesthetic make this deliberately terrible visual design choice? If iPhone had a market share below 50%, this would be a terrible business decision. Turns out, since they have a very high market share, it's an excellent business decision.