Isn't TikTok a middleman? The main whinge of the article was that whatever you do it's got to go viral on TikTok or it sinks without trace. Personally I think

Isn't TikTok a middleman? The main whinge of the article was that whatever you do it's got to go viral on TikTok or it sinks without trace. Personally I think the music industry is missing the point. Music has become universal - we carry it everywhere and the scarcity that used to drive music sales from the physical production of product is gone and the old mechanisms of driving "hits" went with it. They can't just churn out 100 clones of whatever is hot anymore and hope that the video, featuring some greased up pop starlet in a bikini, is going to save them. I think that is wonderful myself. There has never been a better time to enjoy music and killing the old publishing system is helping that, not hurting it.