I don't have a lot of respect for the people who listen to Alex Jones or Infowars or believe the content that's published there, but the site had (has?) million

I don't have a lot of respect for the people who listen to Alex Jones or Infowars or believe the content that's published there, but the site had (has?) millions of dollars in revenue and Jones's podcast had (can't find a reliable source, so educated guess:) millions of listeners. So it's quite disingenuous of you to say "no reasonable person is going to believe it" when millions of people didn't find it so unreasonable that they abandoned Jones as a commentator; maybe they themselves, are not reasonable, but that doesn't make the reputational damage any less of a problem; arguably it makes it a lot more of a problem since now these people have to deal with violent threats, being SWATted, and so forth due to the reputational damage among unreasonable people.