This is the type of occurrence which leads me to refer to most user-service relationships as non-consensual. The user enters the relationship consensually, but

This is the type of occurrence which leads me to refer to most user-service relationships as non-consensual. The user enters the relationship consensually, but the choices about the service's operations are done without the user's consent. In this case, the user's only choices are to either abandon the service, or to put up with the changes they did not consent to. In the future, with data portability being common and table stakes for most services, I think there will be a third option: seamless transition to a different service, preserving all data, metadata, relationships, and user accounts. This is already possible with existing, established technology: private keys, hashing, and text files. We have a bright future to look forward to, where this type of change will be perceived as old-fashioned and barbaric as surgery without anesthetic.