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It was one of the most successful branding campaigns. It allowed Intel to become the primary brand over the laptop/pc vendors. You can buy Acer/HP/Dell/... Beca
by blackoil 4y ago
It was one of the most successful branding campaigns. It allowed Intel to become the primary brand over the laptop/pc vendors. You can buy Acer/HP/Dell/... Because they are all Intel. Even non tech people understood that and this gave great bargaining power to Intel.
- nordsieck 4y ago> It was one of the most successful branding campaigns. It allowed Intel to become the primary brand over the laptop/pc vendors. I mean, it coincided with that. It's not clear how much was caused by branding/marketing and how much was caused by Intel being better (at least in laptops) from the Core Duo days until now[1] plus-or-minus a few years? --- 1. Honestly, I haven't kept up with laptop hardware performance during the AMD chiplet era.