Thanks for this. I think there's a subtle distinction at play here: having software as a core function of your company vs its core business. I think you're st

Thanks for this. I think there's a subtle distinction at play here: having software as a core function of your company vs its core business. I think you're still in the publishing / music / insert_industry business; software becomes a core function of your business. But I don't think your core business necessarily becomes software (though it could).