Glass + collection programs exist in Central America, and it quickly became apparent the biggest victim of glass reuse is branding. In that environment, standar

Glass + collection programs exist in Central America, and it quickly became apparent the biggest victim of glass reuse is branding. In that environment, standard bottle shapes in standard colors do best, and you can’t run a flashy marketing campaign with a new batch of labels. It explains why plastic is so favored, but it’s also depressing, as I consider branding mostly zero-sum.