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I feel like it's inevitable now that all streaming services are going to add an ad-based tier. Initially it will just be a cheaper option and you'll still be ab
by dave78 4y ago
I feel like it's inevitable now that all streaming services are going to add an ad-based tier. Initially it will just be a cheaper option and you'll still be able to pay for an ad-free experience, but I am concerned that eventually the ad-free option will go away. It probably depends on how much money the services can make from advertising per subscriber per month - but it seems plausible that ads could be worth more per subscription to the streaming services than the $10ish dollars a month most of them charge.
- Abekkus 4y agoThe sad thing that sticks in my head is that, if you’re the person who could afford the higher tier ad-free experience, you’re also worth more to the advertisers than people who can’t afford ad-free. so if ad-based free tiers are profitable at all, then they are going to be more profitable than the paid subscriptions, and ad-free options will go away.
- ridgered4 4y agopavlov suggests companies now just sell the high value ad-free users data so they can be targeted by ads elsewhere in their lives while the source service remains (technically) ad free, which makes a sickening amount of sense.
- Someone1234 4y agoSee, I think they'll creep ads into the "adless" tier, and it will become a "less ads" tier in reality. Paramount+ already does this with their "adless" tier, it has ads. Unskippable ads.
- lotsofpulp 4y agoIdeally, that would qualify for action from FTC or whatever government agency is responsible for businesses advertising one thing and selling another.
- Someone1234 4y agoThey'll just call it the "Ad Light" tier then.
- lotsofpulp 4y agoThat is fine. Ads on an “adless” tier is fraud.