3 ms·
"Elsewhere" in this case is the FAQ link at the bottom of the donation page. If a person has questions, that's what an FAQ is for. Calls to action are kept int
by shadowgovt 4y ago
"Elsewhere" in this case is the FAQ link at the bottom of the donation page. If a person has questions, that's what an FAQ is for.
Calls to action are kept intentionally short because the research on human psychology is clear: every additional sentence beyond the first few decreases the odds of a conversion (that's adspeak for "closing the deal").
- Macha 4y agoYes, this is also why it lies, lying to make the situation seem more ominous also increases the odds of a conversion. But effectiveness doesn't imply ethicality, so "but it's effective" is not a defense against criticism of ethics.
- jasonlotito 4y agoIn that case, your comment is a lie, and I can freely dismiss it.