I suspect it's accurate but tells us less than one might think. In that sense it may be a "bad thing" if the conclusions are taken at face value and applied out

I suspect it's accurate but tells us less than one might think. In that sense it may be a "bad thing" if the conclusions are taken at face value and applied out of context without being interrogated. i.e.: saying "this shows people are predisposed to favour women, ergo the narrative of gender discrimination against women is disproven." In actuality, this shows favourable sentiment toward women in quite narrow, specific ways: words quoted from the article are "good, happy, and sunshine" & not things like "competent, reliable, trustworthy, and cool". There's a hint of infantilisation within the words used. Yes they're positive, but it's worth looking at how those specific sentiments might exhibit in real world situations.