This is just another psychological trick. They vastly exceed even their own revenue targets. Compare goals and results: 2020/2021 revenue goal: $108M, increase

This is just another psychological trick. They vastly exceed even their own revenue targets. Compare goals and results: 2020/2021 revenue goal: $108M, increased to $125M, total at end of year: $154M https://commons.wikimedia.org/w/index.php?title=File%3AWikimedia_Foundation_fourth_quarter_2020-2021_tuning_session_-_Advancement.pdf&page=12 https://commons.wikimedia.org/w/index.php?title=File%3AWikim... 2021/2022 revenue target: $150M, already exceeded by end of quarter 3, weeks before the start of the fundraiser in India, South Africa and South America: https://commons.wikimedia.org/w/index.php?title=File%3AF%26A_Tuning_Session_FY21-22_Q3.pdf&page=5 https://commons.wikimedia.org/w/index.php?title=File%3AF%26A...