On the surface yes, but the reality is that they formed a company around the idea of increasing the productivity of your typists. The people making the purchas

On the surface yes, but the reality is that they formed a company around the idea of increasing the productivity of your typists. The people making the purchasing decisions for IT weren't the people using it, they are looking a the bottom line. If they could convince executives that their technology made their types x% more efficient, they would win the sale over the competitor. Companies were in the process of moving from having typists on typewriters to typists on computers in the mid 80s, purchasing a computer was "purchasing a text editor", that was the whole point of buying one.