It's more like how some people would prefer to watch the next episode of the show they are already watching, even if some episode of another show is objectively

It's more like how some people would prefer to watch the next episode of the show they are already watching, even if some episode of another show is objectively better. Or some would rather read a mediocre Tweet from somebody they follow than a good tweet from somebody they don't know. That's why OP calls it "eating your vegetables", forcing people to read the "best" articles rather than the articles they "want" to read.