They probably don't expect many people to rush out and replace existing HDTVs. If they get into that market they'll probably do it for the long term. When you'r

They probably don't expect many people to rush out and replace existing HDTVs. If they get into that market they'll probably do it for the long term. When you're shopping for an Ultra HDTV in the future there will be an Apple model for you to choose from. Also while about 65% of Americans own an HDTV the average American household has 3 TVs. Lots of room for growth there just in the US alone. In China the demand for HDTVs is growing at a crazy pace. I couldn't find any updated statistics but in 2007 year-to-year shipments of HDTVs to China rose 70% So there's a huge world-wide market for HDTVs even if not a single person replaces an existing model just to get the Apple one. (and of course we know 5-10 million people in the US alone will do just that)