Also relevant: "Cognitive ease" from "Thinking Fast And Slow." We often attribute information as higher quality if we're able to recall related information with

Also relevant: "Cognitive ease" from "Thinking Fast And Slow." We often attribute information as higher quality if we're able to recall related information with more ease. Importantly, this happens regardless of the quality of the information. One study they point out is people exposed to random nonsensical words later ranked the words they saw the most frequently as being "better" than ones they saw less. It sounds like a related bias of automatic thinking here. There's some cognitive ease in recognizing the author, so your bias kicks in that this is better than if you didn't recognize the author.