This happens all the time in the field I'm in (phages, phage therapy) and the same names appear over and over. Peer review are anonymous but you can easily tell

This happens all the time in the field I'm in (phages, phage therapy) and the same names appear over and over. Peer review are anonymous but you can easily tell who's reviewed your paper or grant. I'm not sure how to fix this problem though. In our phage newsletter we try to avoid using names and universities to focus on the paper/topic/finding itself, but I keep finding myself looking at author names and affiliations before diving into any paper. I know it's "wrong" and I recognize myself doing it, but I still do it all the time.