Customers are not entitled to updates unconditionally. The missing ability to cut a new paid version of the same app is an oddity of the iOS App Store. Some a

Customers are not entitled to updates unconditionally. The missing ability to cut a new paid version of the same app is an oddity of the iOS App Store. Some app versions should have limited free upgrade lives. You should feel dirty upgrading from GoodReader 2010 to GoodReader 2012 without contributing to the extra years of development. Apple could add the feature, but they would have to stop blatant abuses (like AdBlock saying there's a new version every day). A simple version EOL of 12 months with a 6-week-back free upgrade period would be sufficient. In the Updates tab, your [Update] button gets replaced with a [Purchase Latest Version] button. Problem solved.