The problem right now is that graphics cards are on the "general hardware" side of the Wheel Of Reincarnation right now. What developers want are SIMD co-proce

The problem right now is that graphics cards are on the "general hardware" side of the Wheel Of Reincarnation right now. What developers want are SIMD co-processing cards with good software support that lets you push a framebuffer over a wire occasionally. Nothing more. That's going to commodify the graphics card market--a place where NVIDIA really does not want to be. If you look at modern game engines, they are taking more and more of the responsibility for rendering the graphics and basically want the GPU drivers out of the way. Intel could slaughter NVIDIA right now. It won't because you have to throw an enormous amount of resource at the software, and that's just not in Intel's DNA.