It's more dire than that from their business perspective. TikTok is killing them in the social media space. They lost billions because of their reliance on Ap

It's more dire than that from their business perspective. TikTok is killing them in the social media space. They lost billions because of their reliance on Apple, who rug pulled them with the iOS privacy changes. This is what they're choosing to pursue in response to existential threats to their business.