In my experience, Okcupid's match percentage was a very good estimate for how good of a match you were with someone. So there was that. Plus, the whole OKCupid

In my experience, Okcupid's match percentage was a very good estimate for how good of a match you were with someone. So there was that. Plus, the whole OKCupid experience wasn't a game of deception to trick you into buying subscriptions or IAP.