3 ms·
This whole thing looks to be a piece of sponsored content for small tabletop expresso machines (linked at the bottom of the article).
by DerArzt 4y ago
This whole thing looks to be a piece of sponsored content for small tabletop expresso machines (linked at the bottom of the article).
- bcraven 4y agoI consider it unlikely that De’Longhi, Illy, Smeg, and Breville all got together to sponsor a piece. I may be wrong.
- trgn 4y agoNot necessary. The piece is an excuse for some cutesy first world problem complaining, and dropping some expensive name brands to set the tone. It's not necessarily to sell a specific product, but more to establish the wsj as a magazine with a wealthy, in-the-know readership. Hey, you too, yes you dear reader, might be a sophisticated new yorker with a fancy coffee maker. Any brands out there that care to advertise their expensive lifestyle products here? And even if you're rolling your eyes at this complete drivel, well, you get to feel superior that you, yes, you! most smart and independent reader, are not falling for this stupid informercial. Everybody wins! The most important thing about this is the branding. It's completely disheartening really, that pretty much every content shat out now is ads. If not ads for a particular product, then it's basically an ad for a general disposition or worldview. Unescapable.
- Turing_Machine 4y ago> The most important thing about this is the branding. It's completely disheartening really, that pretty much every content shat out now is ads. "Now"? Newspapers and magazines were supported by advertising from day one, pretty much.
- trgn 4y agosure, happy to take out the `now` and change to "that pretty much every content shat out is ads."
- woah 4y agoThere are lots of industry groups that do PR to benefit the whole industry, even if members of the industry compete with each other day to day.