3 ms·
Sounds good in theory, but consider two dating apps: one with hockey stick user growth and high retention, and another with stagnant growth but high user churn.
by teeray 4y ago
Sounds good in theory, but consider two dating apps: one with hockey stick user growth and high retention, and another with stagnant growth but high user churn. Which one would get the VC dollars? The story you tell would present itself in metrics as the latter app (high churn).