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For short-term incentives, you could have some kind of scheme where you monetize dates. Eg when you match someone the app proposes you a list of partner bars, r

For short-term incentives, you could have some kind of scheme where you monetize dates. Eg when you match someone the app proposes you a list of partner bars, restaurants, parks, etc. In theory, this could create a perverse incentive for the app to set you up for matches that last just long enough for a few dates, but not long enough that you get off the app. In practice, I don't think matching algorithms are precise enough that the app could act on that incentive. The bigger problem is that most users would completely ignore the monetized dates.

VBprogrammer 4y ago
Good idea! I'm not entirely sure it helps though. You still need to keep people on the dating treadmill to make money, not get them off and onto the remainder of their shared life experience as quickly as possible. Unless you interject before people get a chance to talk to each other. You might even be able to spin this as a safety feature, you matched with this person - Click here to join our dating even next Tuesday that they are going to...
- maerF0x0 4y ago
  > You still need to keep people on the dating treadmill to make money, If that's truly the attitude of apps (albeit a disgusting one), they could simply take the view that there's always a "new crop" of money being born each day and will be ready for their churn in 18 or so yrs.