Nice article but not sure I follow the argument here. The problem of messaging into the void can be solved by changing the settings to only show you paid member

Nice article but not sure I follow the argument here. The problem of messaging into the void can be solved by changing the settings to only show you paid members. If they don't give the option then don't use them. Paying members are more serious so it makes sense to not spend your time on non-paying members. BTW, at least on Tinder I know that everyone can message back regardless if they are paid members. Maybe in 2010 things were different and the article made more sense then.