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When you find the love of your life you move from user to free marketing. People constantly talk about how they met, early dates, etc. New users always enter th
by skizm 4y ago
When you find the love of your life you move from user to free marketing. People constantly talk about how they met, early dates, etc. New users always enter the dating market, either by just younger people getting older or breakups, divorce, erc. So it seems like it wouldn't be in the best long term interest to keep users in the dopamine loop.
- teeray 4y agoSounds good in theory, but consider two dating apps: one with hockey stick user growth and high retention, and another with stagnant growth but high user churn. Which one would get the VC dollars? The story you tell would present itself in metrics as the latter app (high churn).