Design is a game changer. We design the world around us in everything we do. We design friendships, companies, culture, products and vision. Everyone is a desi

Design is a game changer. We design the world around us in everything we do. We design friendships, companies, culture, products and vision. Everyone is a designer. I think it is the golden age of design awareness. Design is the look, but also the feel and texture of the product and company. Look out your window or walk down the street. We live in a designed world. Even if you are walking in the woods, miles away from civilization the fact that the area has been untouched is an aspect of design. Someone designed policy or designed a national park to save this area. What this "Golden Age of Design in Startups" means is that we have to embrace this cultural awareness of design and bring it into our company's everyday life. Design intentionally is really what it comes down to.