For #2 what would the alternative be? You definitely don’t want an Apple search engine to replace Google’s it would be a much worse experience. Although Apple

For #2 what would the alternative be? You definitely don’t want an Apple search engine to replace Google’s it would be a much worse experience. Although Apple does have its own search engine powered by AppleBot that is used in some parts of the interface. But it’s not a general purpose search engine. > Even the web is a smarter target than a native iOS app, because at least you get to keep your profits. That's why the web is winning. This is a horrible take. It came out in the Epic trial that 80%+ of App Store revenue came from games an in app purchases from “whales”. Not the poor little Indy developer. Most of the popular non game apps don’t even allow in app purchases like Netflix and Spotify and others allow you to purchase the service either in or out of the App Store