It’s likely not a very profitable business. Very limited scope to advertise on private messaging without really pissing off your customers. Whatsapp has opened

It’s likely not a very profitable business. Very limited scope to advertise on private messaging without really pissing off your customers. Whatsapp has opened up the API and I’m already getting sick of spam messages from businesses abusing the API. I reckon its a bit like email. Great as a top of the funnel customer acquisition tool. Not that great from a money making perspective.