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According to my research just now, they were initially included as a bonus to another product, like gum or cigarettes! Presumably you didn't know which ones yo
by PebblesRox 4y ago
According to my research just now, they were initially included as a bonus to another product, like gum or cigarettes! Presumably you didn't know which ones you were going to get and had to trade around if you wanted a complete collection. According to this source [0], the trend switched from cigarettes to gum after it became illegal to sell cigarettes to children.
I think the scarcity that led to certain cards becoming more valuable was incidental rather than intentional, but I'm not an expert.
[0] https://www.amerlegends.com/the-history-of-marketing-baseball-cards/#:~:text=For%20example%2C%20in%20the%201880's,to%20sell%20tobacco%20to%20children https://www.amerlegends.com/the-history-of-marketing-basebal....
[1] https://en.wikipedia.org/wiki/Baseball_card https://en.wikipedia.org/wiki/Baseball_card