This is a terrible article. I completely disagree with the sentiment. As Dan stated, just because you could do it yourself doesn't mean it's not worth hiring

This is a terrible article. I completely disagree with the sentiment. As Dan stated, just because you could do it yourself doesn't mean it's not worth hiring someone else to do it. Of course there are simple things that make a difference. Keyword density, whether you strong/emphasize your keywords, use it in titles, duplicate content, the type of hierarchy and organization on your site, and of course: backlinks. And how about analyzing what keywords are driving traffic to your blog, so you can see where you rank, and modify your own internal backlinks and perhaps change the text on the page so that it ranks higher for keywords it already ranks for? These are all additional, mundane tasks that do NOT fall in the realm of "just writing it." So what, if I just write a blog these will all magically take care of themselves? No, of course not, These are "search engine OPTIMIZATIONS" because you take the time to review your own work and optimize it. So, I am in agreement that anybody "could" do it, just like anybody "could" do their own taxes. Are we going to see H&R Block go down anytime soon? Unlikely.