There's a reason people use everything apps in other countries: 1) It reduces the number of apps you have to download, which in countries where data is expensi

There's a reason people use everything apps in other countries: 1) It reduces the number of apps you have to download, which in countries where data is expensive for the average person, is a big deal. 2) The proliferation of internet enabled services is still relatively new. So from a branding perspective, it is easier to communicate one service rather than many different services. The US saw a similar phenomenon in the everything app known as AOL back in the 90s.