Lot of highly sophisticated software thinkers here are doing the equivalent of a 'meh' to something the 'richest, most sophisticated, most caring, tech company

Lot of highly sophisticated software thinkers here are doing the equivalent of a 'meh' to something the 'richest, most sophisticated, most caring, tech company in the world' has proclaimed. I did a 'meh' at the presentation of crash detect and I am not of that software programmer ilk. I do think it is important to remember you are being sold something, even when it emanates from ones own camp. I work with sound so, as you might imagine, have had decades of practice.