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I've never used Whatsapp, but I understand it's popular in some countries (to the point of being a de facto common communication medium like we'd use SMS for in
by hotpotamus 4y ago
I've never used Whatsapp, but I understand it's popular in some countries (to the point of being a de facto common communication medium like we'd use SMS for in the US), but how is it monetized?
- el-salvador 4y ago> but how is it monetized? Banks that use WhatsApp for customer support, or restaurant chains that take orders via WhastsApp bots, pay WhatsApp partners for API access. The payment goes to the WhatsApp partner. What I'm not sure is, if it is distributed between Meta and the WhatsApp Api provider.
- hotpotamus 4y agoI assume Meta gets their pound of flesh somehow or another, but I really just wonder if it's a good business. Famously, Twitter seems like a terrible business (and that's independent or whether you think it's a useful messaging/microbloging/whatever service).
- spaceman_2020 4y agoIt’s likely not a very profitable business. Very limited scope to advertise on private messaging without really pissing off your customers. Whatsapp has opened up the API and I’m already getting sick of spam messages from businesses abusing the API. I reckon its a bit like email. Great as a top of the funnel customer acquisition tool. Not that great from a money making perspective.