That was Manufacturer Suggested Retail Price (MSRP). https://www.sceptre.com/TV/4K-UHD-TV/U650CV-UMCC-65-4K-UHD-TV-product1179category1category73.html https://

That was Manufacturer Suggested Retail Price (MSRP). https://www.sceptre.com/TV/4K-UHD-TV/U650CV-UMCC-65-4K-UHD-TV-product1179category1category73.html https://www.sceptre.com/TV/4K-UHD-TV/U650CV-UMCC-65-4K-UHD-T... Amazon have them way cheaper.