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Imputing rational behavior might be a mistake in this instance. But more likely, the actually intended target was something nearby, and we hear about Samsung b

• tablespoon 4y ago
  > ...and we hear about Samsung because we (are assumed to) have more interest in Samsung. Or there's more propaganda/strategic value in portraying Samsung as being deliberately attacked. Samsung seems like it's a kind of "national champion," and maybe an attack against it will be felt somewhat like an attack against South Korea itself. Also they're a supplier of advanced electronics and electronic components, so turning the corporation against Russia would be valuable in disrupting Russian supply chains.