Plenty of services were free prior to commercialization of the web because they generated nom-monetary value (community, knowledge, etc.). Plenty of creators an

Plenty of services were free prior to commercialization of the web because they generated nom-monetary value (community, knowledge, etc.). Plenty of creators and artists also make money directly via donations (Patreon, etc.). I'm not sure we need the existing ad model for either free content or to make money on the internet.