Many developers don't go through the steps to develop for Apple since they like ObjC or Xcode or the review process, but since that's where the users are. Apple

Many developers don't go through the steps to develop for Apple since they like ObjC or Xcode or the review process, but since that's where the users are. Apple created great products for users, where the walled garden reduces the risk of catching a bad app harming you. Microsoft on the other hand always tried to give developers tools and access to it with quite good documentation. Enabling people to build on top of their platform. Making sure that other people can built upon their platform. This brought Windows in a ton of embedded worlds except the phone, where they missed the reinvention by Apple. But from say ATMs to Trains Windows is still ubiquitous. And that's the way they built Azure. Want to offer your own Service? - You can integrate it into Azures Cloud Console. And at the same time they still foster developers, with GitHub, VisualStudioCode and TypeScript.