A job is anything someone will pay you to do, and as long as there are companies that will pay employees to help them achieve better results on Google, SEO is a

A job is anything someone will pay you to do, and as long as there are companies that will pay employees to help them achieve better results on Google, SEO is and will remain a job. From the article: "Anybody today can achieve excellent search engine ranking for his own blog or website in his sparetime (sic)" True. Anyone can also be a great cook and keep a house clean in their spare time, but that doesn't mean chefs and housekeepers don't have "real jobs." I'll agree that there are a lot of overpaid SEO "consultants" who do nothing more than add META tags and ALT attributes and get paid $100+/hr to jerk off the rest of the time. However, speaking as an ex-employee of a company who has 3 results on Google's first page for "health insurance," there are legitimate companies out there who would drown if they didn't have SEO experts working full-time doing A/B split tests and careful traffic analysis on a daily basis.