Except the algorithm is just working off the data it has available, and the data it has collected; and that data tells it that people who buy that list of ingre

Except the algorithm is just working off the data it has available, and the data it has collected; and that data tells it that people who buy that list of ingredients have also bought that booklet in the past. So it suggests that booklet to others as well, since they have the same list of ingredients in their cart. The algorithm is not evil, and Amazon itself is not either, provided they do something to try to fix the problem. But the problem is in how algorithms themselves operate. It's just taking known info and applying it to current situation. The only actual, proper, and relatively easy by comparison solution to all of this is to just make it so people have no want or reason to commit suicide, or any other 'evil' acts that might be suggested by a foolish algorithm. Banning things has never worked. Just look at all those super successful wars on drugs, alcohol, etc. Never, worked. Ever. The true evil, in my opinion, is the attempt to kid-safe the world to the point where it removes all potential for joy and happiness. That leads to suicide by the first groups who commit it, which produces data for our A.I driven machines, which leads to algorithms happily suggesting the perfect thing for it. I would like to add finally, that just because you don't see how your or any one elses opinion is or is not controversial, does not make it so. Calling opinion controversial based upon opinion itself as well, is just argumentation. Which should be fine in a logical world. But we do not live in a logical world, which is why people are preferring to opt-out of it. And that's my opinion on the matter. Algorithms just happily oblige the user.