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Just look at Google. They became big by ads on the search site. Analysing the intent, not the history. If I search for a pen I want to buy a pen, thus an ad for
by johannes1234321 4y ago
Just look at Google. They became big by ads on the search site. Analysing the intent, not the history. If I search for a pen I want to buy a pen, thus an ad for buying a pen might be effective. If I bought a pen a day ago it is unlikely I am interested in pens for next few weeks. Look at the context of where the ad appears and match that.
To some degree that is how ads worked in print: In a magazine about horseback riding you will find ads about riding equipment, as readers are into that while reading.
- wavefunction 4y agoGoogle bought doubleclick early on which is definitely ad tracking and not intent. It's important to remember the full history.
- Retric 4y agoGoogle launched in 1998 and didn’t buy double click until 2008 when they could afford to spend 3.1 billion on it. So that was hardly an early purchase or required for extreme profitability.
- wizofaus 4y ago"If I bought a pen a day ago it is unlikely I am interested in pens for next few weeks" And yet whenever I buy anything online I'm inundated with ads for said item. In fact I almost wish there were an officially sanctioned/ standardised way of updating your status as a tracked user on various products you might be interested in or have in fact now purchased with no need to buy another soon. As it is I still see ads for baby formula on YouTube despite having had no need to purchase it for over 16 years (and I honestly would expect Google should know that about me, though when I ask Google Assist how old my children are it refuses to tell me...)
- belorn 4y agoGoogle ad became big, television and news papers advertisement became small. The reasons were very obvious. Google don't need to follow local law and regulations. Google don't need to employ people to verify content or take legal responsibility. Google can track users and thus categorize users in much more fine details than television and news papers ever could. A magazine about horseback riding might have a vague idea about who their readers are, but google can find out that a pregnant teenage girl has yet to tell her parents.
- Retric 4y agoI think the biggest difference is simply a reduction in the relative amount of time watching TV. People see Google’s Ads at work, at home, and while waiting at line looking at their cellphones.