Ads don’t have to imply tracking or targeting based on anything but page context or browser language or crude geolocation. If as tracking and targeting disappe

Ads don’t have to imply tracking or targeting based on anything but page context or browser language or crude geolocation. If as tracking and targeting disappears tomorrow, not much would have to change, except that some of the money that has been flowing out of traditional advertising like print and TV will flow back. This would make a dent in the “free” online content for sure but it would be worth it. Personally I wouldn’t lose any sleep even if 90% of the ad funded internet including most social media disappeared or became subscription only tomorrow.