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Affect of third-party cookies removal
Google will stop the use of third-party cookies in Chrome by the end of 2024.
How do you think it will affect marketing strategies?
- speedgoose 4y agoIt’s difficult to predict the future, but I would bet on a comeback to more straightforward strategies you see on TV and radio. Shaving razors, male deodorants, car ads,… on a website or YouTube video about car racing or football. Makeup, vacuum cleaners, perfumes,… on a website about fashion… And it’s not like the current technology is great. You have the classic example of vacuum cleaners' ads spam after you bought one. I also predict that after a comeback to these simpler strategies, companies will not notice a significant change in their advertisement campaigns.
- auctionvilla_io 4y agoSo it will be more like how ads were 10-15 years ago? Or will Apple and Google turn it to a monopoly together?
- speedgoose 4y agoApple and Google will have to respect the law (GDPR and equivalent).