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It's an uncomfortable topic because so many people here work for adtech and spend their lifetime essentially manipulating others for massive gain
by Bakary 4y ago
It's an uncomfortable topic because so many people here work for adtech and spend their lifetime essentially manipulating others for massive gain
- chatterhead 4y ago
- YeBanKo 4y agoAds are necessary for business. Surely there are some companies with 0 marketing spend, but rather exceptional. You can say Tesla is one, but arguably their marketing expenses is Musk’s social influence, SEC and other potential regulatory fines that may eventually catch up with their self-driving campaign. Otherwise, investing marketing money into your brand means that you have something too loose. Relatively easy to set to set up a website or a white-labeled brand, but when you put few millions into marketing it signals that you attached to that brand. When competition is tight and cost of acquisition can eat your margin, you want to want to be laser focused on ad efficiently. Getting cost of acquisition, life time value and ROI of different cohorts is very very difficult. You need a good tracking for that. But then there are two outcomes, improve the product or invest further into invasive tracking to “engineer” customers into buying your product. When industry leans towards the latter, individual companies have to as well to stay competitive.